Sweet Baby Lilly, an international brand of safe, premium quality and stylish baby sleeping bags, was founded by Juliette Tanamal after she gave birth to her beautiful daughter, Lilly-Ann in 2012.
As most new Mums do, Juliette extensively researched the different options of all things baby – including baby bedding and sleeping materials. The research she encountered indicate that baby sleeping bags provide a safer and healthier alternative to loose sheets and blankets. After trialing for herself, she also found that her precious Lilly-Ann improved her sleep patterns with the use of baby sleeping bags.
As a result, Juliette became an advocate for baby sleeping bags, however found it a struggle to find sleeping bags that were not only safe, but also of high quality and fashionable enough to suit her as a young new mum. The ones she did find were either overpriced, poorly made, didn’t meet safety standards or just simply too plain in design.
It was at this time that Juliette decided to make it her mission to create a range of baby sleeping products that were not only cute and stylish, but also met the highest quality and safety standards. Hence, Sweet Baby Lilly was born, giving parents peace of mind and mums and babies a well deserved rest.